4T – THINK AHEAD, TRADE AHEAD

4T stands as a global trading powerhouse, making smart trading not just a phrase but a reality with its state-of-the-art technology and savvy brokers. In a bid to stamp its authority in the market, 4T swung for the fences, seeking an impactful brand film. They handed us a clean slate, and oh boy, did we get our creative gears spinning!

CRAFTING A GLOBAL TRADING NARRATIVE

We huddled up, and the first thing we brainstormed was ‘What’s our earliest memory of trading?’ And just like that, the idea sparked! We crafted a vignette-style film, a montage of those first-time trade jitters, paired with a script that’s light-hearted yet hits the mark, truly reflecting the trading experience.

DELIVERING A BRAND FILM THAT WOULD RESONATE GLOBALLY

4T aimed to ooze an international vibe, and that’s where our production finesse came into play. We put together a well-thought-out production design, cherry-picked strong local talent for casting, and added just the right amount of styling magic – transforming Beirut streets into a London-like scene.

MAKING WAVES WORTH RIDING

The campaign was a success! It kept making waves, staying on screens across the UAE, Saudi, the UK, and even at the Beirut International Airport, long after its debut.

Inspired by our journey with 4T?

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