ENTERING THE WORLD OF EDUTAINMENT

As the production team behind the first two pilot episodes of this Arabic adaptation of the popular Masterclass platform, we played a central role in shaping Maharat’s direction.

Our responsibilities extended to creating a well-structured curriculum where we collaborated closely with the instructors to develop a 12-14 chapter class plan that seamlessly blended education and entertainment, often referred to as ‘edutainment.’

ACING THE ASSIGNMENT

Throughout production, our technical team ensured seamless multi-camera recording, capturing real-time interviews and instructor demonstrations. However, it was the post-production efforts that truly delivered the high-quality content necessary for Maharat Arabia’s success. This involved skillfully editing archival material, composing original music, and designing unique illustrated chapter titles.

We thoroughly enjoyed working on these classes, recognizing their importance in setting the standard for future courses within this remarkable educational platform, tailored for the Arab world.

Inspired by our journey with Maharat?

Contact us to bring your own content to life!