HERBAL ESSENCES – FREE BY NATURE

Herbal Essences embarked on an inspiring mission to celebrate the beauty of natural curls, encouraging women to embrace their authentic selves. Our objective was to seamlessly merge the magnificence of nature with the elegance of our models’ natural curls.

NATURAL SELECTION

The project began with a meticulous casting process, where we searched far and wide to discover models whose hair types perfectly embodied the essence of the campaign. We were in search of curls that harmonized with the natural world.

CURL ENVY

To ensure that each curl was a masterpiece, we collaborated with one of the world’s most renowned hairstylists as well as a leading European hair cinematographer, a professional skilled in capturing the intricate beauty of hair on camera. Their expertise was essential in crafting the ideal look for our models, accentuating the allure of their natural curls, and bringing our vision to life. 

A JOURNEY OF MOMENTS

Over the course of two intense shooting days, we embarked on a journey to capture the most exquisite moments of our models’ hair. It was a quest that allowed us to witness the power of embracing one’s natural curls and celebrating their unique beauty.

ROOTED IN NATURE

The result was a visually stunning film that seamlessly intertwined the splendor of nature with the elegance of natural curls. It served as a testament to the beauty of authenticity and our ability to capture it in all its glory. This project was a celebration of self-expression and a reminder that true beauty shines when we embrace our natural selves.

Inspired by our journey with HERBAL Essences?

Contact us to bring your own story to life!