ALWAYS – QUEEN

We had 20 seconds to deliver a powerful message for Always, a leader in feminine hygiene. We decided we needed the right heroines to make the impact we wanted, so we got to work. 

CASTING HEROINES

Casting was central to our production. We sought relatable, genuine women who could embody the brand’s ethos of confidence and freedom. We wanted the audience to know her and admire her.

STYLING FOR THE PART 

Along with the right cast was the right styling. The styling was crafted to reflect modern trends and practicality, ensuring the wardrobe resonated with the young, dynamic Egyptian audience. 

SETTING THE SCENE

Choosing locations that mirrored everyday Egyptian life was crucial for authenticity. We wanted to make sure we were blending the familiar with the commercial’s narrative. Pairing that with subtle yet impactful visual effects enhanced the storytelling, adding layers of engagement.

MAKING CONNECTIONS

This commercial was about creating a connection, reflecting the confidence and comfort that Always promises, in every scene and every frame. 

Inspired by our journey with Always? 

Contact us to bring your own brand to life!