SLING – DON’T MISS A THING WITH SLING

Sling’s latest campaign objective was to showcase their newest features including an 8-day replay service and cloud DVR. The streaming service, a staple for Arab Americans in the US, wanted to craft a message that would resonate with their audience’s fear of missing out on their favorite content. The tagline, “Don’t Miss a Thing with Sling,” was our North Star.

MODERN TECHNOLOGY, OLD SCHOOL HEART 

The brief was a digital film set against the backdrop of video calls, a familiar tableau in today’s landscape. The film was to be light-hearted, relatable, and infused with moments that highlighted Sling’s new services—ensuring that viewers could catch up on missed shows or relive their favorite moments, all within the comfort of their homes.

COLLABORATING CREATIVELY

Our production team worked hand in hand with the agency creatives, focusing mainly on scriptwriting/dialogue to create scenarios that showcased just how easy it is to never miss a beat with Sling. From heartwarming family reunions to laugh-out-loud mishaps that are all too common in virtual gatherings, each scene cleverly illustrated the benefits of Sling’s replay and recording features.

CELEBRATING CONNECTIONS

In the final cut, the film was not just a promotion for a service but a celebration of connection, and the peace of mind that comes with knowing you can always stay in the loop. With Sling, the message was clear: whether it’s live or later, you won’t miss a thing.

Inspired by our work with Sling? 

Let’s connect to bring your own story to life!