CASABLANCA | AW23
CASABLANCA – AW23 CAMPAIGN
Oh boy! Casablanca reached out to us to produce their AW23 Campaign and chose Beirut as the backdrop. The campaign entitled “For The Peace,” pays homage to the vibrant political scene of the 90s in the Arab world. Inspired by the era, founder Charaf Tajer decided to merge this period into the world of Casablanca.
A GLOBAL AFFAIR
Our collaboration was a truly global affair, bringing together international models, top-tier stylists, and the celebrated photographer Remi Ferrante, who captured every moment on timeless Kodak film.
TRAVELLING IN TIME
Our production house was instrumental in bringing the campaign’s creative vision to life, curating iconic locations like the Beirut International Airport, the majestic Mir Amin Palace, a military base, and a bustling Beirut street. Our production designer and local stylists’ attention to detail infused the campaign with a captivating 90s aesthetic, from carefully chosen props to vintage cars and a diverse cast that complemented our international models.
CONTRIBUTING TO BEIRUT’S FASHION SCENE
This endeavor marked a significant milestone for Beirut’s fashion scene, being one of the largest fashion campaigns to be shot in Lebanon over the past decade. This also made us itch for more fashion-related projects – what a beautiful world!
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