ALWAYS – RAHA

We Always 😉 get a kick out of creating music-led commercials, like the time we turned the streets of Beirut into Cairo for this Always Egypt TVC. 

IT’S ALL IN THE DETAILS

Directed by the talented Zeina Aref, her sharp attention to detail made sure every scene felt authentic.

FINDING THE PERFECT LEAD

Our main challenge was finding the perfect lead actress. She needed to be good at football, fit the role, look Egyptian, and be able to lip-sync. After some intense casting sessions and some creative scouting, like the time we went to a football game to find our star, we found the ideal cast.

FUN TIDBIT

The bus scene was actually scorching hot!

Inspired by our dedication to Always?

We can be as dedicated to your brand, get in touch.