ALWAYS – INTIMATE WASH

Always, a leader in feminine hygiene, was looking to launch its new intimate wash range by having a dynamic TV commercial to lead their campaign. We were tasked with emphasizing the clean and fresh benefits of their gel and foam products and making an advertisement that would pique the interest of girls and women in Saudi Arabia and the U.A.E. 

FINDING THE RIGHT CHARACTER

Our main challenge was finding the right character who would be delivering our message in our very own curated 2D/3D animated world. We could not rest until the perfect hero was cast. After an extensive casting process, we found the person with the perfect energy and look to capture our audience’s attention and bring life to the script. She was perfect! 

BRINGING ANIMATION TO LIFE

We started by collaborating with a post-production house in Bangkok, we focused on aligning wardrobe and props with the animated sequences we planned to integrate into the film. We shot everything on a green screen, which made our demo crucial for clarity and impact for potential consumers. 

In short, we cranked up a great Spotify playlist in the studio and had a blast shooting this Always campaign. It was all about syncing our live actions with the animated world, ensuring the message was clear and the visuals were spot on.

Inspired by our journey with Always? 

Contact us to bring your own brand to life!