A MOTHER AT THE CENTER OF THE STORY

For Ramadan 2026, Nido and Nestlé, in collaboration with Leo Burnett Beirut, partnered with us to create a TV and digital campaign rooted in care, nourishment, and everyday rituals. Directed by Cherine Khoury, the film places a mother at the heart of the narrative, positioning her not only as a caregiver, but as the emotional anchor of the household during the holy month.

A STORY OF CARE AND NOURISHMENT

The campaign reflects how Nido naturally integrates into a mother’s daily rhythm during Ramadan. From preparing nutritious milk for her children to incorporating Nido into her iftar meals, the product becomes part of familiar, GCC relevant moments that feel lived in and authentic. The storytelling prioritizes intention and care over overt messaging, allowing the mother’s presence to lead the film.

WARMTH IN TONE AND VISUAL LANGUAGE

The copy and visual direction were developed to feel maternal, loving, and reassuring. A warm color palette with soft golden hues was used throughout to echo the spirit of Ramadan and reinforce a sense of comfort and togetherness. Cherine Khoury’s direction balanced intimacy with clarity, creating a visual language that felt cinematic while remaining emotionally grounded.

ROOTED IN TRUST

Backed by Nestlé, Nido is presented as a trusted part of the family’s routine. Rather than positioning the product as the hero, the film allows it to exist naturally within moments of care, reinforcing the bond between mother, family, and nourishment. The result is a campaign that feels sincere, relevant, and aligned with the values of Ramadan.