FACEBOOK – LOVE LOCAL

The opportunity to collaborate with a brand as iconic as Facebook was a moment of sheer excitement for our production team. Facebook’s mission was to create a campaign that would champion local businesses, aptly named “Love Local.” It was a project close to our hearts, and we embarked on this journey with great enthusiasm.

GOING GUERRILLA

To bring “Love Local” to life, we traversed the landscapes of Lebanon, Egypt, and Jordan. The desired strategy was to embrace a guerrilla-style filming approach, emphasizing a raw and authentic feel. This required a minimal crew and a documentary cinematographer who could capture the unfiltered essence we aimed for.

TAPPING INTO OUR NETWORK

In Egypt and Jordan, we partnered with trusted suppliers to ensure a seamless production process. The on-location cinematographers and teams were carefully selected to maintain the project’s authenticity and align with the campaign’s vision.

Throughout the shoot, our team supervised every aspect, ensuring that the guerrilla-style aesthetic was maintained. It was a collaborative effort that culminated in a result that exceeded our expectations.

LIKE, COMMENT, SHARE

The campaign’s impact was profound, resonating not only with local businesses but also catching the attention of Facebook’s COO, Sheryl Sandberg. It was a testament to our team’s ability to translate a brand’s mission into a visually striking and emotionally compelling narrative, further strengthening our commitment to storytelling that matters.

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