CREST WHITELOCK

Crest, a prominent brand, embarked on a project to showcase their new product line featuring celebrity actress Carmen Bsaibes, the brand’s spokesperson. The goal was to create a commercial that highlighted Carmen’s presence, beauty, and above all smile, while also introducing their new line.

MAKING THE PERFECT SETTING

To bring this vision to life, we meticulously designed and constructed a set that harmonized with the brand’s aesthetic and values. The set became a canvas where every detail, from the backdrop to the lighting, was carefully considered to ensure it enhanced Carmen’s stunning features. 

LIGHTING UP THE PLACE

Lighting played a pivotal role in this project. We employed lighting techniques that accentuated Carmen’s natural beauty, ensuring she was the focal point of the film. 

WINNING SMILES ALL AROUND

The result was a film that not only showcased Crest’s products but also celebrated the brand’s partnership with Carmen Bsaibes. It was a testament to our team’s ability to create compelling visuals and narratives that align with a brand’s identity and values while highlighting the charisma of a celebrity spokesperson. This project served as an example of the power of collaboration and creativity in the world of advertising.

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