MCDONALDS – CRISPY CHICKEN 

We joined McDonald’s Jordan to unveil their delectable new Crispy Chicken offering through an enticing campaign that seamlessly blended the art of table-top and traditional shoots. 

A TALE OF TWO CITIES

For the table-top segment, we ventured to Italy, where we collaborated with a renowned table-top director against the backdrop of Italy’s picturesque scenery. This portion of the shoot showcased the culinary artistry of the Crispy Chicken in exquisite detail, employing techniques that accentuated its mouthwatering appeal.

In parallel, we orchestrated the traditional shoot in Lebanon, working closely with another skilled director. Every frame was meticulously crafted to harmonize seamlessly with the table-top scenes, ensuring a cohesive visual narrative.

CRAVE-WORTHY MOMENTS

The magic truly unfolded during the editing process when these two distinct elements were expertly woven together. The result was a film that not only celebrated the tantalizing flavors of McDonald’s Crispy Chicken but also told a compelling visual story that left viewers craving this delectable dish.

A CULINARY JOURNEY WORTH TAKING

This project underscored the collaborative synergy between table-top artistry and traditional cinematography. It showcased the culinary expertise of McDonald’s while also emphasizing the importance of seamless storytelling in food advertising. As a result, the campaign resonated with audiences, driving interest and anticipation for McDonald’s new Crispy Chicken offering.

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