ARIEL | PODS
ARIEL PODS
For this Ariel Pod campaign, we adapted an existing ad to resonate with the Saudi audience. Our main task involved creatively reshooting scenes to make them more relatable and authentic.
HOME IS WHERE THE MONEY SHOT LIVES
We constructed three detailed studio sets that mirrored Saudi homes and filmed the key money shot where the Ariel Pod gracefully gets thrown into the washing drum.
STAYING TRUE TO THE BRAND & THE AUDIENCE
Our focus was on preserving the original message of Ariel Pods while adding unique local nuances. This approach ensured the campaign remained true to its original essence but felt more connected and relevant to our audience.
A FRESH TAKE
Overall, the project was a careful blend of the original ad with fresh, culturally-tailored elements, effectively showcasing how Ariel Pods are both efficient and effortlessly easy to use.
Introducing your brand to the Gulf region?
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