ALWAYS – ROXANNE LITE

Always Egypt kicked off this campaign to tackle the perception that their product is harsh and irritating. We had 20 seconds to get the message out, and we were up for the challenge.

TICKING TIMERS & BOXES

In the world of 20-second ads, you’ve got a tiny window for the live-action bit before you switch to the demo explainer. With this tight timeline, every second counts – every frame, camera angle, and the way the actors move needs to hit the mark in terms of the campaign’s aim. 

STRAIGHT TO THE  POINT

Our story was straight to the point. Our lead had to show clear irritation hanging out with her pals, and the audience needed to feel with her too. The relief comes after the product demo. 

WORKING FOR OPTIMAL RESULTS

We shot most of this TVC in a studio, building the arcade and library sets from scratch for better control over the production design. Getting the brand colors right in the set and wardrobe was essential to the client. 

WHAT A RELIEF

If you didn’t guess already, once we called a wrap, the crew went straight towards the vintage arcade machines for some much-needed fun.

Impressed by our work with Always? 

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